1) Fifteen per cent of all Google queries come from a mobile device.

Aside from the SEO and other advantages, there is nothing more frustrating than searching for something on your phone and not being able to read it.

2) Eighty-five per cent of mobile devices will be web enabled next year.

You don’t want to miss out on all those potential clients.

3) One in three mobile searches use local Internet.

When people are out and about and want to find a store, restaurant or services and they use Google Places or the Yellow Page’s mobile app to find a service that is in the area they are presently located you want to give them a mobile friendly way to get information. They want to know who you are, where you are, when you are there and maybe a sample menu or an idea of your main services.

4) Social Media is mobile. Nearly three hundred and fifty million Facebook users are using mobile.

If you have a fan page or website with a link to your website, you want it to be mobile friendly so all these users will have a pleasant experience when they check it out.

5) EMarketer predicts that mobile commerce will almost double in 2012 compared to 2011.

You want to be on the cutting edge and not left behind by your competition.

Contact Applied Info-Systems today to make your website mobile friendly.

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You’re standing in the store looking at that new flat screen TV.  What does it do? Do people who own it like it? What accessories do I need? All these questions going through your mind. Do you call over a sales person? But wait, there is this black square thing on the sign. You scan it with your Smart Phone and a video with the answers to your questions is there. Not only that but if you enter your name and email address you can get 10% off the sale price. Now imagine you are the store owner. You just found out the contact information of a customer who is looking to purchase a new TV.

Do You like Our Service?

Your customer is standing in line to check out. Right next to him is a sign with a QR Code on it. It says scan with your Smart Phone and answer a few simple questions about our business and you will be entered in a drawing to win a dinner for two. Again, you have collected some valuable information.

Used the Right Way

If you give it some thought, QR Codes can be a very effective tool to help your business grow. Don’t just slap them in your advertisements with no thought of how you will engage your customers. Make your customers part of an enjoyable experience that they and future customers will enjoy.

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A QR Code is a two dimensional barcode – a block of dots that is just an advanced version of the barcode you see on the back of a baked-bean can in the supermarket. Each of the dots represents a bit of data in the same way that a long bar in a conventional barcode does, so a QR Code can store huge amounts of information in a much smaller space.

… This proves it! It seems that QR Codes are magic, at least from the viewpoint of the typical user. This is what makes them such good marketing tools; the fun of seeing what hides behind the blocks.

As a mobile expert, it is important for you to know the secret behind the magic, so you can be aware of what QR Codes can, and can’t do for you.

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I have been looking through printed advertising seeking out QR codes and how they are being used.  One of the most glaring mistakes that I have seen is the QR code taking me to a full blown website.  Ask yourself: What value does this serve? Aside from frustrating your potential customer by overloading his phone’s small screen – not much.

Scan with your Smart Phone for coupon

1. Show a video that explains how this product is used or some other benefit that is not in the print ad.
2. Give a coupon that benefits the user such as a discount or money off their next purchase.
3. Have a map to direct the user to a location.
4. Have a shopping list that makes sure the user gets everything they need to use the product successfully.
5. Give customer reviews of the product.
6. Show other options that are available such as upgrades or different colors.

All of these items give added value to your print advertising instead of just repeating what they have already seen.

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2. provide the information visitors actually need

QR Codes are taking the marketing world by storm, as shown by the 800% increase in scanning traffic in early 2011 compared to the previous year. The apps for reading QR Codes are freely available, creation of them is easy and inexpensive, and they appear to magically present interesting information and videos on a smartphone screen in moments.

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According to Wikipedia “the QR Code was created by Toyota  subsidiary Denso-Wave in 1994.  The QR code is one of the most popular types of two-dimensional bar-codes.  The QR Code has been used in Japan for years and it is starting to be used here in the United States.”

How Can QR Codes Help You?

QR Codes can bring flat print ads to life.

1. Business Cards: A QR Code on your business card could point to your website/mobisite or have your contact information on it to be put in the customer’s address book.
2. Newspaper Advertisements: Put a QR Code in an ad that has a connection to a video that demonstrates your product.
3. Coupons: Create coupons featuring specials for your business, which is hosted online with a QR Code taking your customer to it.
4. Signs: Put the QR Code on  real estate signs to give customers a virtual tour of a home.
5. Vehicle Signs: It is much easier for potential customers to get you contact information by scanning it with their smart phone than by trying to write it down.

The use of QR Codes is only limited by your imagination.  Try them in your marketing plan now!

Get your own QR Code package today!

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“A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones.” (Wikipedia)

We Are the Generation of Instant Gratification

The square “quick response” codes, aka QR Codes are so exiting because you can change plain business cards into websites, address entries or a text or phone call.  You can have real estate signs turn into instant visual tours, signs on a store window into instant coupons. You can make a flyer a “You Tube” video. By scanning the QR Code with your Smart Phone the QR Code comes to life making your phone perform the desired function.

Do I Need an App On My Phone?

Many of the latest Smart Phones are equip with pre-installed QR readers, however a Smart Phone without the reader can download one off the Internet or search for an app from their phone.

Kaywa reader, Nokia Reader, and I-Nigma Reader are just some of the FREE readers available to download on your Smart Phone.

With more and more of the population using Smart Phones this is the wave of communicating with your clients and prospects.

Get your own QR Code package today!

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In today’s market it’s all about staying in front of your customers.  There’s an old saying “Out of Sight. Out of Mind.”  Communicating regularly with your clients reminds them of your value, drives repeat business and helps get referrals.

Two: Cost

Permission based email marketing doesn’t cost much.  It doesn’t take a lot of time and it’s effective. You can send colorful messages and graphics with out the high cost of printed material.

Three: You can target your audience

Email marketing lets you reach a targeted customer, so you don’t waste time and money on unlikely prospects.  With email marketing you can tailor messages to reach different groups of customers – even down to the individual.

Four: You can see results

When you send out a mailing piece to a large number of people using the regular post office, you have no way of knowing if it has been read or who read it.  With email you can track who received and who opened it.

Five: You can gather data

With email you can put different information that would appeal to different people and see which person looks at what article.  For example a pet store owner could put in articles on dog and cats. He can then see who read the article about dogs and who read the article about cats.  By doing this you would know on your next mailing piece who to send information on products for dog and who to send the scoop on cats.

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More and more the trend seems to be using cloud computing.  If you use Face Book, Google Docs or Microsoft Live Office – to name a few – you are already familiar with cloud computing. Cabinet NG, in keeping up with the changing times, has unveiled their new software program in late October.

From Their Press Release:

With CNG-WEB version 6.5, users have multiple methods for locating documents. Different situations lend themselves to different ways of locating information. In many cases a click-through structural search of Repository, Cabinet, and Folder is the most efficient, and other times, CNG-WEB’s new Quick Search and Full text search features are the best choice

“The new version of CNG-WEB makes working with documents via a browser more simple and efficient than ever before,” said Andrew Bailey, president, CNG. “Today’s businesses enjoy the flexibility of being able to work with all their documents stored in the central repository directly through a browser and/or client interface.”

CNG-WEB supports scanning documents via the browser and creating new folders. Scanning via the browser offers the significant advantage of letting users scan directly to CNG-SAFE without scanning to their local PC and then uploading the document with the browser. User interface improvements include a fresh, more intuitive layout that supports customization capabilities for the end user to set their own preferences. Login auto access brings the user to the cabinet and folder used in the last session. User customization and auto access allows users to make the system fit their needs and pick up exactly where they left off.

CNG-SAFE also received new functionality. Users can now bookmark important cabinets, folders and documents so they can be instantly accessed directly from the home screen. Bookmarking work items ensures active information is only a single click away. Manual batch scanning is directly incorporated into CNG-SAFE as a toolbox item and has added functionality to make batch operation easier and more intuitive. Power users will appreciate how the full function keyboard navigation capability of batch delivers maximum efficiency. New search-able keyword flexibility is expanded to include assigning additional keywords when a document is added to CNG-SAFE.

CNG-SAFE’s work-flow capabilities are designed to accommodate virtually all processing procedures and scenarios. Work-flow supports a wider variety of process situations by being able to send a rejected item back one step in the flow, back to the originator as part of the approval, or jumping to a new rule segment.

For more information on this new software contact Applied InfoSystems.

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In my last post I talked to you about the reasons that you should go paperless. Now let’s discuss some ways to help you do it. Applied InfoSystems has several tools to help get you on track to become a paperless office or individual.

• PaperPort 12.1 helps the home user eliminate paper, keep track of important documents, and adopt a greener lifestyle. With PaperPort 12.1 document management software, your home scanner or all-in-one device becomes an efficient, easy-to-use organizing machine.
• IRISnotes is a pen and mobile note taker that can capture handwritten notes and drawings, as well as edit, save and export them. Your handwritten notes can be instantly converted into editable text in a wide range of languages.
• Dragon NaturallySpeaking 11 Home is the fast, fun, and easy way to interact with your PC by voice. Say words and they appear on the screen — three times faster than typing. Tell your PC what to do and it does it. For everything you do on your computer at home or school, there’s no simpler way to get more done faster. This software has been used to directly dictate information into a device such as an iPhone and transferred directly to the computer bypassing the need for hand written notes. See my post “The Professional of the Future.”
• EchoSign is the web’s #1 electronic signature service allowing you to get your documents signed in minutes rather than days.
• All-in-one scanning. NeatDesk features our award-winning ADF (Automatic Document Feeder) scanner. The patented paper input tray lets you scan different kinds of paper – from the smallest taxi receipt to 2-sided legal documents – all in a single pass. Or insert up to 50 pages at once for lightning-fast batch scanning.
• Want the ability to access, share and manage files from wherever you happen to be, without having to invest in expensive technology or IT staff? Box.net makes it simple and affordable to store and manage all your digital content – from financial, creative and productivity documents to image, audio and video files – right from your laptop, your smart-phone or any other web-enabled device.

If you are still drowning in paper now is the time to grab the life preserver and be saved.

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