Use QR Codes To Engage Customers

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Get Them While They're Interested. You're standing in the store looking at that new flat screen TV.  What does it do? Do people who own it like it? What accessories do I need? All these questions going through your mind. Do you call over a sales person? But wait, there is this black square thing on the sign. You scan it with your Smart Phone and a video with the answers to your questions is … [Read more...]

Is a QR Code Magic?

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A QR Code is a two dimensional barcode – a block of dots that is just an advanced version of the barcode you see on the back of a baked-bean can in the supermarket. Each of the dots represents a bit of data in the same way that a long bar in a conventional barcode does, so a QR Code can store huge amounts of information in a much smaller space."So what? How does that help me with mobile … [Read more...]

6 Ways To Use QR Codes To Enhance Print Advertising

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Give The User Added Value I have been looking through printed advertising seeking out QR codes and how they are being used.  One of the most glaring mistakes that I have seen is the QR code taking me to a full blown website.  Ask yourself: What value does this serve? Aside from frustrating your potential customer by overloading his phone's small screen - not much. Show a video that … [Read more...]

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