Five Reasons To Have A Mobile Website

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Last year saw a tremendous growth in the use of mobile devices. With this increase in mind here are five reasons to have a mobile optimized website: 1) Fifteen per cent of all Google queries come from a mobile device. Aside from the SEO and other advantages, there is nothing more frustrating than searching for something on your phone and not being able to read it. 2) Eighty-five per cent of … [Read more...]

Use QR Codes To Engage Customers

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Get Them While They're Interested. You're standing in the store looking at that new flat screen TV.  What does it do? Do people who own it like it? What accessories do I need? All these questions going through your mind. Do you call over a sales person? But wait, there is this black square thing on the sign. You scan it with your Smart Phone and a video with the answers to your questions is … [Read more...]

Is a QR Code Magic?

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A QR Code is a two dimensional barcode – a block of dots that is just an advanced version of the barcode you see on the back of a baked-bean can in the supermarket. Each of the dots represents a bit of data in the same way that a long bar in a conventional barcode does, so a QR Code can store huge amounts of information in a much smaller space."So what? How does that help me with mobile … [Read more...]

6 Ways To Use QR Codes To Enhance Print Advertising

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Give The User Added Value I have been looking through printed advertising seeking out QR codes and how they are being used.  One of the most glaring mistakes that I have seen is the QR code taking me to a full blown website.  Ask yourself: What value does this serve? Aside from frustrating your potential customer by overloading his phone's small screen - not much. Show a video that … [Read more...]

QR Codes and Mobile Sites

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QR Codes and "The Two Big Rules" of Mobile Websites Open up a regular website on a smartphone such as an iPhone, Android or similar device. As a view from 30,000 feet it looks fine, but your fingers are suddenly fatter than almost anything on the screen. You can't read the text or hit the links. And because you aren't sitting at a desk, idly browsing, your behavior is different. You are mobile … [Read more...]

5 Ways That QR Codes Can Help Your Business

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What is a QR Code? According to Wikipedia "the QR Code was created by Toyota  subsidiary Denso-Wave in 1994.  The QR code is one of the most popular types of two-dimensional bar-codes.  The QR Code has been used in Japan for years and it is starting to be used here in the United States." How Can QR Codes Help You? QR Codes can bring flat print ads to life. Business Cards: A QR Code on … [Read more...]

QR Code: What is it?

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"A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones." (Wikipedia) We Are the Generation of Instant Gratification The square "quick response" codes, aka QR Codes are so exiting because you can change plain business cards into websites, address entries or a text or phone call.  You can have real estate signs turn into … [Read more...]

Five Reasons to Stay Paperless and Use Email Marketing

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One: Staying in front of your customer In today's market it's all about staying in front of your customers.  There's an old saying "Out of Sight. Out of Mind."  Communicating regularly with your clients reminds them of your value, drives repeat business and helps get referrals. Two: Cost Permission based email marketing doesn't cost much.  It doesn't take a lot of time and it's effective. … [Read more...]

Cloud Computing Trends

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The New Trend in Electronic Content Management More and more the trend seems to be using cloud computing.  If you use Face Book, Google Docs or Microsoft Live Office - to name a few - you are already familiar with cloud computing. Cabinet NG, in keeping up with the changing times, has unveiled their new software program in late October. From Their Press Release: With CNG-WEB version 6.5, users … [Read more...]

Five Reasons to Go Paperless Part II – The Tools

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Tools to Help You In my last post I talked to you about the reasons that you should go paperless. Now let's discuss some ways to help you do it. Applied InfoSystems has several tools to help get you on track to become a paperless office or individual. PaperPort 12.1 helps the home user eliminate paper, keep track of important documents, and adopt a greener lifestyle. With PaperPort 12.1 … [Read more...]

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