Get Them While They’re Interested.
You’re standing in the store looking at that new flat screen TV. What does it do? Do people who own it like it? What accessories do I need? All these questions going through your mind. Do you call over a sales person? But wait, there is this black square thing on the sign. You scan it with your Smart Phone and a video with the answers to your questions is there. Not only that but if you enter your name and email address you can get 10% off the sale price. Now imagine you are the store owner. You just found out the contact information of a customer who is looking to purchase a new TV.
Do You like Our Service?
Your customer is standing in line to check out. Right next to him is a sign with a QR Code on it. It says scan with your Smart Phone and answer a few simple questions about our business and you will be entered in a drawing to win a dinner for two. Again, you have collected some valuable information.
Used the Right Way
If you give it some thought, QR Codes can be a very effective tool to help your business grow. Don’t just slap them in your advertisements with no thought of how you will engage your customers. Make your customers part of an enjoyable experience that they and future customers will enjoy.
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