A QR Code is a two dimensional barcode – a block of dots that is just an advanced version of the barcode you see on the back of a baked-bean can in the supermarket. Each of the dots represents a bit of data in the same way that a long bar in a conventional barcode does, so a QR Code can store huge amounts of information in a much smaller space.“So what? How does that help me with mobile marketing?”, you may ask. Well, all smart-phones offer simple, free apps that let users scan QR Codes. From the point of view of a user, when you scan a QR Code using your smartphone, you experience a little excitement as a special screen reveals itself to you. Try it for yourself and scan the QR Code on the left. To learn more sign up for the free e-book on my website.
… This proves it! It seems that QR Codes are magic, at least from the viewpoint of the typical user. This is what makes them such good marketing tools; the fun of seeing what hides behind the blocks.
As a mobile expert, it is important for you to know the secret behind the magic, so you can be aware of what QR Codes can, and can’t do for you.
Related posts:
- QR Code: What is it? “A QR Code is a specific matrix barcode (or two-dimensional code), readable by...
- QR Codes and Mobile Sites QR Codes and “The Two Big Rules” of Mobile Websites...
- 6 Ways To Use QR Codes To Enhance Print Advertising Give The User Added Value I have been looking through...
Related posts brought to you by Yet Another Related Posts Plugin.
